Household goods, lighting, furniture, sports equipment, toys, record-players, radios, televisions, industrial supplies…, in the 60’s and 70’s, Optorg supplies African businesses and households with a wide variety of products, trading under various different names depending on the country and its specifics: Galeries Peyrissac, Quincailleries-Galeries, SHO Plus, CK2, Technibat, Distrivoire and Sogame.
In 1960, Optorg takes a stake in the Monoprix supermarket chain in France. A 15-year collaboration representing an huge learning curve in modern distribution for Optorg, the benefits of which are passed on to the African continent.
In the 70’s, Optorg comes into contact with the telecommunications business. It represents companies such as Ericsson, Alcatel and Matra, equipping numerous office buildings as well as hospital and hotel groups in Africa. The group is also a distributor for the radio communications manufacturer, Motorola.
In 1993, Optorg takes over "Pêche et Froid" Storage, a company specialized in sea products. This activity takes it from the Ivory Coast to Madagascar and Brittany!
Before becoming the expert in equipment and automobile distribution that it is today, the Optorg group extends its trading activity into an incredible mix of products and services. The company’s qualities of curiosity and ability to reinvent itself are part and parcel of its history!
Textiles were the beginning. In the 20’s, Optorg was already trading in silks in the Caucasus and in Indochina. The adventure continues in Africa with the Établissements Gonfreville.
The Établissements Gonfreville in the Ivory Coast produced a cotton of fine quality. In the 60’s, they developed elaborate weaving and printing techniques. In 1968, they are to be found in the top ranks of industrial enterprise in Africa.
Originally, the SHO company activity was in forestry and river transport covering a vast area of 11 million hectares of forest and 700km of rivers.
"According to reports by the scientific research institutes of Roubaix, this cotton was better quality than American cotton, softer, finer and more resistant. Carded cotton was sold almost exclusively to the health service, cotton fibre to wholesale clients, thread was used for weaving."
The world of business from 1830 to current times, by Jean Bouvier, 1952.
From hardware to modern distribution, IT material to forestry tools, heating to fishing, Optorg explores countless opportunities. We are talking diversity!
In the mid-70’s, Optorg begins to focus on technical products with expert service. The group focuses on two of its long-standing activities: plant equipment, with Tractafric Equipment, and car distribution, with Tractafric Motors.
"Africa is accelerating its development, both economically and socially. Commercial businesses must adapt rapidly by progressive specialization."
Robert Lemaignen, Optorg CEO from 1962 to 1969.
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